Design studio for Brand culture
and Communication

Project info

Swarovski Professional
Be Charmed Product Launch 2017


Every three to four months Swarovksi Professional launched new designs of their beads. These components consist of creative and complex patterns made of crystals.


Elegant images of a woman were used to stage the charming beads around a wrist or a neck implying finished jewelry pieces. Depending on the season or special holidays such as Mother’s Day various moods have been created.

Performance: Creative concept, art direction & graphic design