Task was to have one voice, one look, one feel among all communication tools throughout all B2B media channels. This was achieved for Swarovski Professional by first creating a unique style for their visual identity. As a second step, guidelines were defined on how to apply these principles on various tools for both, digital and print media.
The outcome is a simple and easy to use styleguide, and a wide range of beautiful images and applications which have one recognizable look and feel.
Performance: Creative concept, styleguide, graphic design, art direction & photography