Swarovski Tourism Services
«The Winterstar» by Tord Boontje
Based on the existing light sculptures in Kristallwelten Wattens well-known designer Tord Boontje wrote a fairytale about enchanting woodland creatures and a lost winterstar. One of the highlights of the story is the character «Grazelle».
In close collaboration with the designer, illustrations for all characters and scenes were created, and then animated. With a voice-over in 3 languages and a specially composed soundtrack the outcome is a captivating animation, which was aired in shop displays and still is shown in the Winter Wonderland pavilion of the Kristallwelten. A trailer was used to attraced attention through several digital channels.
Performance: Art direction, illustration, graphic design & animation